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Overview of Digital Strategy in China and India – Webinar

January 29, 2018 @ 7:00 pm - 8:00 pm EST



 Organizers: Frontier Strategy Group (FSG); International Trade Administration (ITA); eCommerce Innovation Lab (EIL)

 Date: Monday, January 29, 2018

 Time: 7:00-8:00pm ET

 Location: Webinar

 Price: Free

 Event Details:  As companies around the world attempt to leverage digital channels to reach and engage their target customers they have a lot to learn. Especially, in dynamic digital markets like China and India. Both markets have large, highly engaged online populations which represent tremendous opportunities for businesses planning to, or already operating there. However, their unique digital landscapes require businesses to take a closer look at how they engage new digital-savvy customers, by tailoring their global approach for the local market.

In this exclusive free webinar, presented by Frontier Strategy Group in collaboration with the U.S. International Trade Association and the eCommerce Innovation Lab, the presenters will address the following issues:

  • 2018 macroeconomic outlook for China and India
  • What is digital marketing’s unique role and how does it affect customer experiences?
  • How do companies develop a digital customer strategy for China and India?

For more info or to RSVP, click here.


January 29, 2018
7:00 pm - 8:00 pm